Daub and Design

Lexi Soukoreff started Daub + Design in 2010 as a way to explore colour, pattern, functionality and various surface design techniques. Her experience in the fashion industry and knowledge of traditional textile practices has helped shape Daub + Design’s style as it evolves to include design solutions that are respectful of the environment, and reflect the Vancouver-based textile design studio’s signature aesthetic. The hand-dyed fashions are created to be as one-of-a-kind as the brand’s West Coast clientele; one who’s as sophisticated as she is carefree, individual as she is feminine. The clothes and accessories with their seamless blend of laid-back and luxe are designed and hand-dyed because life should be full of colour, pattern, and effortless chic.

This year marks her 7th year in business and with that, comes another direction of the Daub line in order to keep challenging herself and learning more about design and production.

Artist Statement
Daub + Design is the original, hand-dyed activewear line by Creative Director, Lexi Soukoreff. Perfect for a busy life, Daub + Design's one of a kind aesthetic takes you from one activity to the next. We're excited to be introducing a brand new line this holiday season, DAUB | ACTIVE.

From what we to do to how we do it, DAUB | ACTIVE is committed to exclusive prints, local manufacturing, limited edition pieces and quality fabrics. Great fit for real women is what we aim for as well as building a strong community of likeminded women, ready to take on whatever comes their way every day. All our fabrics are designed for elite athletics - running, cycling, yoga, hockey - and are designed for breathability/compression/coverage, keep their shape and feel comfortable on the body. Daub + Design is the original, hand-dyed activewear line by Creative Director, Lexi Soukoreff.

Website →